Economics
Environmental

Conscious Consumerism

Means that consumers are increasingly incentivized to make sustainable lifestyle and purchasing decisions.

The more people join the movement, the more powerful the shift towards an impact economy will be.

Our data- and technology-driven concepts aim to bring new insights into the process, from shifts in individual consumption behaviors through to systemic change.

What

Together, with our partners, we create innovative research-based and reality-relevant sustainability solutions to mitigate the negative effects of climate change.

Collaboration
The Internet of Sustainability

Measurement Methodology
Transaction-to-Behavior Change

Nudging
Intervention schemes

Acceleration
The Impact Token

Calculation Methodology
The Open Payment Standard

organisation
for conscious
consumerism

How it works

Collaboration

The Internet of Sustainability

is designed as a global network that connects different data sources and technologies, sets standards and methodologies, to expose the nature of key assumptions, calculations bases, measurement methods and algorithms – which is the reason why we call it the ‘Internet of Sustainability’.

Our aim is to make sustainability data transparent and open to all stakeholders using a digital public infrastructure.

Measurement Methodology

Transaction-to-Behavior Change

Is our approach based on the analysis of payment transactions. We adjust our results with additional data shared by individuals and level them with the help of a “Behavior Identification Quality Factor”.

Our aim is to understand a) how behavior change leads to immediate reductions in green house gases, b) how to best incentivize behavior change by the means of a reward system and c) how to measure action and outcome.

Nudging

Intervention schemes

refer to the techniques of behavioral science (Behavioral Change Initiatives or BCIs) which are destined to change consumer behavior towards more climate-friendly lifestyle choices.

Our aim is to establish motivation, by constantly exposing consumers to sustainability-related content. In collaboration with non-profits, the private sector and academia alike, we work towards creating effective instruments that change beliefs through offering knowledge and corresponding values.

Calculation Methodology

The Open Payment Standard

is the methodological foundation which measures the sustainability of purchasing and consumption behavior on the basis of individual payment transactions.

Our aim is for consumers to be able to individually check whether and how they can reduce their personal carbon footprint, in line with the trend of the “quantified self” .

Acceleration

The Impact Token

focuses on the power of the sustainable behavior change of consumers as a driving force towards climate action.

Our aim is to generate valuable impact tokens by incentivizing consumers and channeling the power of many individuals willing to make sustainable consumption decisions. With the impact token, we establish a transparent rewarding system for conscious consumerism, integrating institutionalized partners like banks or corporates as well.